Be Different


I had a meeting with a client in Geneva Il. at Grahams 318 Coffeehouse.  In the front yard was this awesome snow structure that stood out, up and down 3rd street. It really added to the atmosphere and quirkiness of what appears to be their brand…  being different. What do you do to stand out from the crowd (without being obnoxious)? Be yourself…  be different!

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