Sometimes you may make the sale, but the buyer has totally different expectations of what you have sold them. You may have even explained that up front, but their expectations far exceed what you expected to provide them with. Be proactive. Pick up the phone, no matter how hard that may be… and exceed expectations. Loosing a little bit on one sale, can never be as devastating as an unhappy person, preventing you from getting future sales!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
