One of the groups I go to, gives you a chance to introduce your business then gives you 3 words to describe the features, benefits, and value to the other people in the room. Trust me, it's tough… but if you can't simplify the difference, value proposition, and benefits to the end user in 3 words, then maybe you need to work on what they really are?


Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.