In one of the networking groups I manage, we can have between 30 and 50 people show up. With an hour long meeting… if everyone gave their full 30 second (more like 1 minute) elevator speech, we would have no time for presentations! I ask them “Describe your business in 3 words or less”. Could you do that? What would the words be?
Ellen Huxtable is the owner of Advantage Business Concepts, a company which supports growing businesses through market positioning, process development and management mentoring. She is the author of “Turbo-charge & Transform!,” a collection of twenty worksheets for management teams, focusing on mission, strategic positioning and tactical innovation. Ellen serves on the Advisory Board for the College of DuPage Small Business Development Center, the Fermilab Community Advisory Board, and the Western Region Board for Junior Achievement. In trying to stay abreast of her son’s interests, she is learning more about the Cavaliers and Drum Corps International than she ever thought possible.
It’s amazing what you can communicate in three words. Brian Basilico often only uses one word, so he has excess capacity to offer to the highest bidder!
In one of the networking groups I manage, we can have between 30 and 50 people show up. With an hour long meeting… if everyone gave their full 30 second (more like 1 minute) elevator speech, we would have no time for presentations! I ask them “Describe your business in 3 words or less”. Could you do that? What would the words be?
It’s amazing what you can communicate in three words. Brian Basilico often only uses one word, so he has excess capacity to offer to the highest bidder!