Do you grab your customers’ attention? You can bet I was intrigued when this plastic egg showed up in my mail. Mail? Yes, mail! I opened it to find a note from my dentist and a ‘$100’ bill to use if I booked a service by April 30. I guess I’ll book that filling appointment sooner rather than later. No doubt, in my case, this seasonal marketing campaign worked. How do you motivate your clients to buy?
Shirley Mott – The Write Word
Author: Shirley Mott
Shirley founded The Write Word, a Chicago area communications business, in January 2008. She is a freelance writer who helps small- to mid-sized businesses tell their story. Her goal? To uncover and compose the compelling message that not only engages your targeted audience, but also converts them to raving fans. Formally trained in journalism, Shirley has written newsletters, magazine articles, brochures, newspaper stories, web content, email campaigns, white papers, success stories (case studies), sell sheets, video scripts, and countless press releases.
Do you grab your customers’ attention? You can bet I was intrigued when this plastic egg showed up in my mail. Mail? Yes, mail! I opened it to find a note from my dentist and a ‘$100’ bill to use if I booked a service by April 30. I guess I’ll book that filling appointment sooner rather than later. No doubt, in my case, this seasonal marketing campaign worked. How do you motivate your clients to buy?
