Do you grab your customers’ attention? You can bet I was intrigued when this plastic egg showed up in my mail. Mail? Yes, mail! I opened it to find a note from my dentist and a ‘$100’ bill to use if I booked a service by April 30. I guess I’ll book that filling appointment sooner rather than later. No doubt, in my case, this seasonal marketing campaign worked. How do you motivate your clients to buy?
Shirley Mott – The Write Word