Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
I had to give a speech (presentation) last week. When I woke up in the morning to leave for the meeting, I realized that I had rented out my projector and screen. Big mistake, my bad, but not game changing. You have to be prepared to make your presentation.. stand on it’s own… but visuals…
Remember to think of others when posting or commenting. Always try to be conscious of others’ feeling or life events and do your best to support them. It can be a family member, a pet or even more devastating, but be there and supportive. That’s what a social network does best!
When you post things to social media, we all want engagement… That means people interacting with our posts. Measure results with a point system. Give 1 point for a like, 5 points for a comment, and 25 pints for a share. That you you have a grading system for what your audience likes and WANTS…
We can spend all our time making plans or we can spend all our time making progress. A plan is a map and progress is getting into the car and moving toward the destination. Sometimes, we can spend too much time on the map and too scared to just get in the car and drive.…
Who learns from you and who do you learn from? Learning is transferred. You will always have the opportunity to learn from others, on-line and in person. But the real learning comes from transferring knowledge from yourself to others. By doing for, or teaching others – that is where knowledge is gained!
IF you are like most you want more business. But simply telling people you want more business, will not do the trick. The trick is advertising your way into getting people to buy from you. You may get transactions, but your will not earn advocates… that’s the keyword – EARN!
This Halloween… we bought more candy based on the fact that last year we almost ran out and the kids in our neighborhood are getting bigger (and hungrier with more friends). This Halloween in Chicago it was 60 degrees (AWESOME by Chicago standards), but it rained all day. During Trick-Or-Treating, the weather calmed down, but…
I live close to Chicago… but when I am asked to go to or present, I hesitate. I am afraid. Not of the people or the city, but the commute. I had an hour presentation last week. It was not a paid gig, so I spent 2 hours driving in and 1.5 hours leaving. That…
Unlike Columbus who was out to show the world was round… I want to show you your sphere of influence is flat! Not flat as in a tire, but flat as a level playing field. Just because you say or share something, and you have thousands of friends and followers, that does not mean that…
Some people see the beauty in junk while others just see junk. The key thing you can do is get a new perspective by asking others for their insights and opinions. Sometimes have another serf of eyes or ears can turn trash into treasure.