Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
Part of networking is either learning from a mentor… or teaching someone who needs a mentor. The best mentors want to learn something also. Don’t just look to take, but aim to give something in return. The best thing that all of us can do is be perpetual students! Learn from each other and be…
I love football… and I know a few other people who do to! What makes it fun is sharing it with someone else who loves football (and maybe their kids). If you have a passion… it makes it so much more of a passion and fun to share it with others! Break out a bowl…
I was busy and said… “I really don’t have time for this”. Then my wife Kim said… “Just Go”, and that was the motivation I needed. I got to play night golf, eat brick fired pizza, and meet someone I have not seen in a year and two new people I have never met? I…
You’ve seen them… They swoop into your networking group and work the crowd like a politician. They may even show up a few more times, and then poof… they’re gone. But some how you show up on their broadcast email lists and the like. These people threat networking like a scavenger hunt for business cards.…
Pictures are one of the most powerful networking tools in Social Media. You can take advantage of them in a few ways. Take them and post them to your social media. Tag the people in the photo to benefit them and get added exposure (get permission first). Second, have people take pictures of you and…
Sometimes you just have to present. Just as in one-on-one communications, It’s Not About You… It’s About Your Audience. I have seen many a speaker spend 1/2 hour or more saying I, I, I, Me, ME, ME! You goal should be to them them some sort of take away. Try to replace the I’s with…
Is your message something that others want to utilize and repeat, or are you just repeating what others have said? Simply posting famous quotes has been in vogue for years. Although it makes you look book or search smart, it’s Parroting. Find your voice, find your calling, and give someone else a reason to…
One of the things that most of us do is look too much at the future and neglect our past. When it comes to customers… that can be a HUGE mistake. Even if they never need to work with you again, they can be an awesome resource for referrals and recommendations! And you never know……
Trust me… That is one of the hardest questions to answer as an entrepreneur! Time is money… but money is not what you are selling! More often it’s products, services or time? If you treat your time as a commodity, then you have a limited resource. If you section it into silos like sales, learning,…
Sometimes they are close. Sometimes they are distant. Whether you know them like a brother or sister, or if they are a first time acquaintance (either face-to-face or on-line), they are important! What matters is not so much how they connect with you… but how you respond to them! Emphasis is on “RESPOND”. Make…