Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
Serving on boards or committees has several benefits… First you get to give back. Second you get to meet new people. Third you get to learn new things. The ROI (return on investment) can be in new business, or just knowing that you are making a difference in your community. Get Involved – Get Back!…
Is your message, tangible, approachable, lovable, doable? Can you hold it in your hand and will people get it? If you have to explain it, you may have an over complicated message. It needs to be simple, concise, touching, memorable, and ultimately shareable. What does your brand say to your audience, and more importantly… what…
When you post on social networks… you can choose to go with the flow or strike a dissonant chord! Either you just post what flows with conventional wisdom, or you challenge conventional thinking. Can you be wrong? Yes, but once in a while you can be more right than you think and start a wave…
You may be an awesome resource for your clients… but do you have compassion for them and their business challenges? The origin of “compassion” is Latin, meaning “co-suffering. Do you feel their pain and are you passionate to help them heal it? If you have truly felt pain, then you know why it’s so important to…
While walking through the neighborhood with Buddy Guy, I met up with a couple of people talking. One of them was a home owner who is trying to save a tree and the bees that infested it with a 3 foot nest inside. It’s amazing what you can learn and what connections you can make…
Not every networking group involves dozens or hundreds of people. You can network with one or two people! Getting a small group together can give you awesome ideas and insight. Try to network with people that are smarter or more experienced than you for the greatest payback and pay them back by giving them awesome…
Having done a couple of book signings, I can tell you this… “They come for the event, and stay for the food!”. It’s one thing to create an event… It’s another to give them a reason to stay! Great food, entertainment, or activities will help people connect with others… make it Awesome!
Have you ever asked your social media friends for ideas? What are you struggling with? Are you ready for an influx of outside the box thinking? Crowd Sourcing is the latest trend in getting great stuff for a little investment! What problems can your friends and fans help you with? Just ASK!
After going to a normal breakfast networking group (20 miles from home) I was invited to a new group for lunch (38 miles from home). Who could have imagined that 10% of the new group was made up of clients and people I already network with? Sometimes it pays big dividends to get out of…
My wife was invited to her company picnic at a baseball game. We got to spend some quality time with her co-workers (well she did). That meant that more than one person had to get out of their comfort zone. You never know when connections you make can help others… especially those you love!