I became familiar with this book from listening to the Bacon Podcast and have enjoyed the nuggets I picked up from it. I read this book in one sitting, but I'm going back to highlight some of the key takeaways.
The best part of the book is the ‘system' it teaches. Why try and reinvent the wheel? Why spend time and money testing tactics? To have it laid out for easy consumption and execution also saves time reading several books on various subjects.
There are 3 sections; The Marketing Trifecta, Content Generation, and Online Distribution. The trifecta talks about identifying your best types of prospects, What kinds of solutions and services they want or need. He also talks about using analytics to measure success and how to attract those people to the site. That section alone is worth the price of the book!
Part Two is about developing content that meets the prospect's needs by blogging or creating a video. There is good information on creating lead magnets to get people on email lists.
Next he talks about distributing the content across multiple platforms. He recommends re-purposing your content to help get messages out with less work. Being seen everywhere is appealing to me. He emphasizes using email, social media and participating in groups.
Having a system is great and this is one of the best books I've read on the subject. I give it 2 thumbs up…or in this case 5 stars!