I had a meeting with a client in Geneva Il. at Grahams 318 Coffeehouse. In the front yard was this awesome snow structure that stood out, up and down 3rd street. It really added to the atmosphere and quirkiness of what appears to be their brand… being different. What do you do to stand out from the crowd (without being obnoxious)? Be yourself… be different!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
