Just showing up to a networking meeting to sell yourself does little to promote your brand. What does… is supporting others that can make you little or nothing. You have to INVEST in networking. That means working hard to support others who may ultimately support you. PAY IT FORWARD… you never know what the returns will be, but you can be assured they are worth the efforts!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
