Does your message target a smaller group or make a broad appeal? Both are good and both are important… but know your audience! Poll them or ask in advance who they will be, but know your audience. You have to measure that with every post, every tweet, every presentation… Just remember, “It's Not About You!”.
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.