I have a friend who is taking the plunge and opening a new business. Sales people from Yellow Pages, Yelp, Coupon Mailers and others are circling like sharks on a wounded seal. The best thing you can do before opening your checkbook is opening you address book. Find a mentor… or contact your local Small Business Development Center before learning the hard way!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
