RELATIONSHIP MARKETING IS WHAT MAKES SOCIAL MEDIA ROCK
If you are looking for a “How-to” social networking book, then this is not for you. This is a “Why-to” book. If you have been overwhelmed and confused by all the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye-opening breath of fresh air.
You will learn why relationships, both new and nurtured ones, are golden for you and your business. This book will demystify using the internet and social media to successfully market your business. In this ever-changing world of instant gratification and measurable communications, you need to know the tools and methodologies that create real interaction and engagement.
It’s Not About You, It’s About Bacon, will help you get noticed, become memorable and top of mind, and grow your brand and business through tested and proven face-to-face and social networking techniques.
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About The Author
Brian Basilico is a nationally recognized speaker, author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated blogger, and has been featured as an guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.
I warn you now. If you are looking for another marketing book with lots of pictures, charts and diagrams – something you can whip through in a night or two – this isn’t it. This is 276 pages of information. But trust me – you will want to read – and even re-read – every word. The information Brian shares will change the way you network, if you use it.
Brian says the this book is a “Why-to” not a “How-to”. But I still found lots of “How-tos” here. Things like how to choose the best networking groups. How to build the 5 pages essential to every website. How to create great content. But Brian was right – he not only shares some of the “Hows” he also shares the “Whys”. So many “coaches” simply tell you “do this/don’t do that” without ever explaining why. If you hate that as much as I do, then you will love Brian’s book.
This is a great book that every small business owner who wants to build relationships should read. It’s serious and at the same time humorous! Well worth adding to your library. We should have bought 2, one for me and one for the wife!
Jerry Needham – Pro Energy Consultants
It’s Not About You, It’s About Bacon explains networking in all its forms. Not just social media. Face-to-face networking. Blogging. Websites. But don’t worry all of you Facebook fanatics and Twitter addicts. Brian devotes entire chapters to each of these, as well as LinkedIn, Google+ and Pinterest. And yes, he even tells you why-to (and how-to) use YouTube.
Each chapter starts with a list of Bacon-izms – statements of the important points of each chapter. Things like getting people to like you takes time and effort. Web stats rarely tell you the whole story. You can’t just copy and paste images, text or videos. You know this stuff. Brian just makes it all make sense.
It took me a week to to read the book. The information in it will be forever worthwhile. I intend to start back at Chapter 1 and take each tidbit of info and see how it applies to my business. I can’t wait to see what happens when I do!
Melodieann Whiteley – Boomer Business Ideas
I loved this book! I just started my own small business and in this day and age, if you’re not keeping up with social media, your competitors will! There’s a right way and a wrong way to market your business and if you choose the wrong way, you can actually drive customers away. This book demystifies all of the various social media sites and how to approach them to maximize their benefit. Various anecdotes are used so people of any age can understand the concepts and they add to the book’s reading enjoyment! Now I know that I need social media to be successful and as I navigate through the ins and outs, this book will be right by my side. Remember, it’s not about you!
Dr. Kari Trotsky – Peaceful Endings