The Rave Reviews Are In:

“A powerful book, full of wisdom, yet presented in a joyful, upbeat manner. This book has profound implications for how we can successfully market ourselves and our businesses within the rapid pace of change. A must read.”
– Al Ritter – speaker, trainer, author of The 100/0 Principle
and Life is a Paradox
“When we needed a partner to share insights on social media marketing we turned to Brian Basilico. Brian’s relationship-building insights are fun, funny and right on target. This book is a must-read for anyone wanting to up their branding, marketing and networking skills!”
– Rich Kizer & Georganne Bender – Speakers, consultants, and consumer anthropologists, authors of Champagne Strategies on a Beer Budget! and Jingle Bells, Christmas Sells: Events, Promotions and Tips for the Holiday Season, co-authored with Australia’s Debra Templar.
“Brian is ahead of the curve with his advice on sorting through the maze of networking avenues to be the one your customers and prospects know, like and trust.  He shares why you need to build relationships with people rather than trying to interest and sell to the masses though electronic interaction … and he shows you how to do it. It’s a must read for today’s entrepreneurs. “
– Lillian D. Bjorseth – Speaker, trainer, coach, author of
Breakthrough Networking: Building Relationships That Last
“Communication with people where they are and treating them as human beings is the main message throughout “It’s Not About You: It’s About Bacon.” In fact, there’s something for everyone in this book. Whether you’re a foodie who loves bacon, an animal-lover, a baseball fan, or a Disney-lover, you’ll find a metaphor in this book that speaks directly to you about relationship marketing. That is exactly what makes this book a perfect model for what Brian Basilico explains in this fun, yet packed-solid manual on using social media, marketing and getting results. Highly recommended!”
– Felicia J. Slattery, M.A., M.Ad.Ed., – Speaker and Best-Selling author of 21 Ways to Make Money Speaking and
Kill the Elevator Speech: Stop Selling, Start Connecting
“Brian Basilico is a man I know, like and trust.  His new book will teach you exactly what, why and when to use social media.  Just as he has taught me over the past 6 years. This book’s techniques are proven and steadfast using brain-based technologies that every person uses every day whether they know it or not.  Brian will teach you — just as he has taught thousands of others — the magic of using social media to build relationships with your clients or customers, and dispel the myths of creating a brand image and how it actually works.
Relationships are built on knowing, liking and trusting.  Brian Basilico and “It’s Not About You, It’s About Bacon” is incredible.  Trust me, you will read it more than once!”
– Sally Rutledge-Ott,  ACE, NFPC
President & Founder – Women With Power