It’s Not About You – Workbook

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After releasing the original book It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!, we received overwhelming positive feedback. We did have one complaint though… “There is so much information in this book that I wished there was more space to take notes.” This workbook will now solve that problem for everyone. It’s designed to help you make the most of the over 29 chapters and almost 300 pages of information in the book. It will also help develop a plan of action to propel you and your business into the future. It asks you questions you may not have even thought of, and gives you the opportunity to think about your networking and social media in a new and more organized way.


If you are looking for a “How-to” social networking book, then this is not for you. This is a “Why-to” book. If you have been overwhelmed and confused by all the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye-opening breath of fresh air.

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You will learn why relationships, both new and nurtured ones, are golden for you and your business. This book will demystify using the internet and social media to successfully market your business. In this ever-changing world of instant gratification and measurable communications, you need to know the tools and methodologies that create real interaction and engagement.

It’s Not About You, It’s About Bacon, will help you get noticed, become memorable and top of mind, and grow your brand and business through tested and proven face-to-face and social networking techniques.

About The Author

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Brian Basilico is a nationally recognized speaker, author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award- winning internet marketing company, B2b Interactive Marketing, Inc.

Brian is a syndicated blogger, and has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows and podcasts.