Chances are unless you are in an exclusive group when you network, you will meet or see someone who does what you do (unless you are in an industry exclusive group). Realtors, Financial Advisors, Cosmetic Sales and Marketing are just a few of the categories that I see at almost every open networking event. What can you do to brand your business, or services to differentiate you from competitors? A funny name tag? A memorable elevator speech? Share your ideas in the comments below!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
Something I need to do more of, is changing up my elevator speech. Gotta make things interesting. It might be your only opportunity to make an impression!
We all have to Matt! Thanks for the comment!