Is your message, tangible, approachable, lovable, doable? Can you hold it in your hand and will people get it? If you have to explain it, you may have an over complicated message. It needs to be simple, concise, touching, memorable, and ultimately shareable. What does your brand say to your audience, and more importantly… what does your audience SAY about your brand?
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
