If your primary audience is consumers… the weekend is an excellent time to post to your social media. Friday nights and Saturday mornings are when a lot of people who can’t check social media at work, are logged in and engaged! Remember… don’t sell, just be you!
I had a meeting with a client in Geneva Il. at Grahams 318 Coffeehouse. In the front yard was this awesome snow structure that stood out, up and down 3rd street. It really added to the atmosphere and quirkiness of what appears to be their brand… being different. What do you do to stand out…
Elevator speeches (or pitch) are not just for elevators… they are for meetings, both planned and impromptu! There are even books written about them. You have only 30 seconds or less to be heard and be different… so what makes you stand out, different, memorable? Work on it, memorize it, practice it, and perfect…
Nothing endears people who you help or who help you like saying “Thanks!”. Saying it in person, via email, or even better… through a hand written note can make a lasting impression and go a log way to growing any relationship. P.S. the notes in the picture, was a thank you gift from a client…
If links back to blog posts are all your audience ever sees on any of your social networks, it won’t take long for them to smell a rat. Ask a question. Share someone else’s work. Encourage interaction. Work toward building relationships. Matthew L. Brennan – Corporate Writing Services
This post is not about on-line deals… Well sort of. Facebook and LinkedIn have a GROUPS feature, that is often underutilized. If you have a networking group that you go to, look to see if it has a Facebook group or LinkedIn group. If it does not, then suggest it to the organizer, or offer…
If you are a networking fool (like I am) you collect tons of business cards. How big is the pile on your desk? I use a Neat Desk Scanner to scan and OCR (optical character recognition) them into a database. It takes a little tweaking after they are scanned (not every card uses easily recognizable…
Your blog is an important educational tool. If a customer, client, or networking connection asks you a question that you’ve written about, don’t be shy about referring them back to your blog. Remember that your “in person” connections can some of your most valuable business relationships. Matthew L. Brennan – Corporate Writing Services
When connecting with people on LinkedIn… go beyond the basics. The basic prewritten message says “I’d like to add you to my professional network.”, but some people would like to know why? Spend the time to remind them how you met, or who connected you, and why it would be beneficial for both of you…
One of the goals of using social media is posting things that people will share. One of the best ways to encourage sharing, is to share other peoples posts (or at least comment or like them) first. Social Media is about, conversations, interactions, and engagement. The more you share, the more other care!