The best posts you can share are often not about you. If you can build someone else up, it’s often a chance to connect with an extended family of friends. Giving props to others is what build good will and enhances your sphere of influence. Don’t always focus on yourself and you may be pleasantly…
Sometimes, you can’t but help but to pile on! When people are jumping in on a topic, you feel the need to affirm or defend. More often than not, when it’s a polarizing issue, rather than jumping in the mash pit… your best methodology is to walk around the pile. Sometimes, it’s the people who…
How do you know who your audience is? What they need? What they Want? What do they want to hear? What moves them? What makes them happy or angry, fans or fanatics? What keeps them coming back to hear your messages and what you have to say? It’s very simple… Just ask them!
Does your message target a smaller group or make a broad appeal? Both are good and both are important… but know your audience! Poll them or ask in advance who they will be, but know your audience. You have to measure that with every post, every tweet, every presentation… Just remember, “It’s Not About You!”.
Sometimes it takes scaling down to stand out! Our jewelry person closed a networking presentation by offering mini-purses for $3. It’s not that everything before was not interesting or memorizing, but these were different than anything she had said before. That made it the most memorable. Sometimes it’s the small things that matter!
Remember to think of others when posting or commenting. Always try to be conscious of others’ feeling or life events and do your best to support them. It can be a family member, a pet or even more devastating, but be there and supportive. That’s what a social network does best!
When you post things to social media, we all want engagement… That means people interacting with our posts. Measure results with a point system. Give 1 point for a like, 5 points for a comment, and 25 pints for a share. That you you have a grading system for what your audience likes and WANTS…
We can spend all our time making plans or we can spend all our time making progress. A plan is a map and progress is getting into the car and moving toward the destination. Sometimes, we can spend too much time on the map and too scared to just get in the car and drive.…
Who learns from you and who do you learn from? Learning is transferred. You will always have the opportunity to learn from others, on-line and in person. But the real learning comes from transferring knowledge from yourself to others. By doing for, or teaching others – that is where knowledge is gained!
IF you are like most you want more business. But simply telling people you want more business, will not do the trick. The trick is advertising your way into getting people to buy from you. You may get transactions, but your will not earn advocates… that’s the keyword – EARN!