Does your message target a smaller group or make a broad appeal? Both are good and both are important… but know your audience! Poll them or ask in advance who they will be, but know your audience. You have to measure that with every post, every tweet, every presentation… Just remember, “It’s Not About You!”.
Ten years ago, my wife had parties… candle parties, home goods parties, jewelry parties… well you know. The sales people come and go, but the companies still exist. What they do is focus on the seller, but forget the purchaser. Not just trying to turn them into sellers (which is their model), but their faithful customers!
Sometimes it takes scaling down to stand out! Our jewelry person closed a networking presentation by offering mini-purses for $3. It’s not that everything before was not interesting or memorizing, but these were different than anything she had said before. That made it the most memorable. Sometimes it’s the small things that matter!
I had to give a speech (presentation) last week. When I woke up in the morning to leave for the meeting, I realized that I had rented out my projector and screen. Big mistake, my bad, but not game changing. You have to be prepared to make your presentation.. stand on it’s own… but visuals…
Remember to think of others when posting or commenting. Always try to be conscious of others’ feeling or life events and do your best to support them. It can be a family member, a pet or even more devastating, but be there and supportive. That’s what a social network does best!
We can spend all our time making plans or we can spend all our time making progress. A plan is a map and progress is getting into the car and moving toward the destination. Sometimes, we can spend too much time on the map and too scared to just get in the car and drive.…
Who learns from you and who do you learn from? Learning is transferred. You will always have the opportunity to learn from others, on-line and in person. But the real learning comes from transferring knowledge from yourself to others. By doing for, or teaching others – that is where knowledge is gained!
IF you are like most you want more business. But simply telling people you want more business, will not do the trick. The trick is advertising your way into getting people to buy from you. You may get transactions, but your will not earn advocates… that’s the keyword – EARN!
This Halloween… we bought more candy based on the fact that last year we almost ran out and the kids in our neighborhood are getting bigger (and hungrier with more friends). This Halloween in Chicago it was 60 degrees (AWESOME by Chicago standards), but it rained all day. During Trick-Or-Treating, the weather calmed down, but…
I live close to Chicago… but when I am asked to go to or present, I hesitate. I am afraid. Not of the people or the city, but the commute. I had an hour presentation last week. It was not a paid gig, so I spent 2 hours driving in and 1.5 hours leaving. That…