I have been to more than one meeting where a theme has started taking over people's description of their business… “We (I) specialize in”, “We (I) help clients to”, We (I)… fill in the blank”. Be U (Unique), and stick to what your message really is! What makes you different than the other 1000 painters, plumbers, photographers, writers, waiters, wealth companies, health companies, stealth companies, marketers, multi-level-marketers, marksmen, designers, faux finish fashionistas, consultants or whatever… Be U… The Most Interesting Man (or Woman) in the World!!
