Those who are always looking for sales live and die by the transaction. Those who are always looking for connections, live and die by relationships. Are you growing your audience, or alienating them. Sales start with leads, then conversions and then transactions. If all you want is sales… you are missing out on the good part!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
