You’ll need to consider your audience in everything that you post online. What are they looking for? What kind of information works well, and in what form? What are the fun and engaging things you can post? You’ll need to find your audience where they’re at, and be authentic. You’re not writing for other businesses or search engines. You’re writing for people.
Matthew L. Brennan – Corporate Writing Services
Author: Matthew L. Brennan
http://www.matthewlbrennan.com/ Matt Brennan is a Chicago freelance writer specializing in content marketing strategies for businesses. He started Matthew L. Brennan Freelance Writing as a vehicle to help businesses differentiate themselves from their competition. His corporate writing services include website content, ghost blogging, brochure writing and more. He's worked as a journalist for more than 10 years, and has also been published on ProBlogger, Soshable, and Business2Community.