Unless you live your life in complete isolation, you’re going to meet new folks – sometimes every day. However, if you focus only on whether they can help your business, you run the risk of driving them away. Contacts are people first, business leads second. Engage them with talk about kids, pets, travel, food (bacon perhaps?)– whatever! Look for that common human interest first. Then, the business aspect will be seamless.
Shirley founded The Write Word, a Chicago area communications business, in January 2008. She is a freelance writer who helps small- to mid-sized businesses tell their story. Her goal? To uncover and compose the compelling message that not only engages your targeted audience, but also converts them to raving fans. Formally trained in journalism, Shirley has written newsletters, magazine articles, brochures, newspaper stories, web content, email campaigns, white papers, success stories (case studies), sell sheets, video scripts, and countless press releases.
Unless you live your life in complete isolation, you’re going to meet new folks – sometimes every day. However, if you focus only on whether they can help your business, you run the risk of driving them away. Contacts are people first, business leads second. Engage them with talk about kids, pets, travel, food (bacon perhaps?)– whatever! Look for that common human interest first. Then, the business aspect will be seamless.
