Sometimes, one customer can lead to another, but they may not be in the exact same business. Many times you will start to see trends in people that you work with, and who can possibly recommend you. Define those niches, and try to build on your successes. Once you learn how one business can succeed in an industry, chances are there are others that can benefit from your experience!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
