Sometimes it takes scaling down to stand out! Our jewelry person closed a networking presentation by offering mini-purses for $3. It's not that everything before was not interesting or memorizing, but these were different than anything she had said before. That made it the most memorable. Sometimes it's the small things that matter!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
