When you are networking, do you constantly evaluate groups? Are you being effective for them? Are they being effective for you? You may develop friendships and partnerships, but ultimately every hour you network has a cost and you have to determine the return on investment. If it's not directly making you money, then does it have a measurable value to your business?
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.