Commonalities build connection. When you meet someone, find out about their interests. You may be pleasantly surprised that you share involvement in your kids’ soccer accomplishments or dance recitals, or marching band. You may find another dog lover or horse enthusiast. Shared anecdotes or horror stories build connections and connections build relationships. Make connections and build relationships to build business.
Ellen Huxtable – Advantage Business Concepts
Author: Ellen Huxtable
http://advantage-biz.com Ellen Huxtable is the owner of Advantage Business Concepts, a company which supports growing businesses through market positioning, process development and management mentoring. She is the author of “Turbo-charge & Transform!,” a collection of twenty worksheets for management teams, focusing on mission, strategic positioning and tactical innovation. Ellen serves on the Advisory Board for the College of DuPage Small Business Development Center, the Fermilab Community Advisory Board, and the Western Region Board for Junior Achievement. In trying to stay abreast of her son’s interests, she is learning more about the Cavaliers and Drum Corps International than she ever thought possible.