One of the benefits of staying in touch with past relationships, is they continue to reap benefits. I had a recent introduction from a past client who dropped my name as a social media connection to one of their running buddies. Connections lead to referrals, referrals lead to meetings, meetings can lead to business!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
