I know this is so 1990's but… we are STILL in the Information Age… not the “I Want You to Sell Me” age. People will really get to know, like, and trust you more… if you educate them with your experience and knowledge. So whether you meet them face to face, or on-line… Less Sell, More Tell.
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
I know this is so 1990's but… we are STILL in the Information Age… not the “I Want You to Sell Me” age. People will really get to know, like, and trust you more… if you educate them with your experience and knowledge. So whether you meet them face to face, or on-line… Less Sell, More Tell.
