Ten years ago, my wife had parties… candle parties, home goods parties, jewelry parties… well you know. The sales people come and go, but the companies still exist. What they do is focus on the seller, but forget the purchaser. Not just trying to turn them into sellers (which is their model), but their faithful customers!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
