When connecting with people on LinkedIn… go beyond the basics. The basic prewritten message says “I'd like to add you to my professional network.”, but some people would like to know why? Spend the time to remind them how you met, or who connected you, and why it would be beneficial for both of you to connect. Start a conversation to enhance that connection!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.