“It's Not About You”, but it is about your customer or potential customer. If you meet someone who can really benefit from your information, then don't be afraid to give advice. You may have lost a $1000 sale, but you may make a connection that may create an advocate who can help others who may have the budget to benefit from your services!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
