Most businesses have three audiences… Past customers, current customers and future customers. If you are like most you tend to reverse that order. You spend a lot of time looking for new customers, working with current customers, and trying like heck to reconnect with past customers. Which way do you tango?
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
Most businesses have three audiences… Past customers, current customers and future customers. If you are like most you tend to reverse that order. You spend a lot of time looking for new customers, working with current customers, and trying like heck to reconnect with past customers. Which way do you tango?
