Most businesses have three audiences… Past customers, current customers and future customers. If you are like most you tend to reverse that order. You spend a lot of time looking for new customers, working with current customers, and trying like heck to reconnect with past customers. Which way do you tango?
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.