Having done a couple of book signings, I can tell you this… “They come for the event, and stay for the food!”. It's one thing to create an event… It's another to give them a reason to stay! Great food, entertainment, or activities will help people connect with others… make it Awesome!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
