Does your message motivate people to take time out of their day to search it out and read it? When Seth Godin posts, I don't always look for it, but when I see it I take time to read it. Are your messages “Must See TV” or just more noise and why? What makes you stop and pay attention and how can you replicate that for your audience?
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
