A friend asked “Do niches or areas of specialty grow your business or potentially alienate potential clients?”. My Answer was “Niches are critical… They define you from the competition. That does not mean that you ignore the fringes! Just position yourself as the expert in… <—- Relationship Marketing!”. What makes you different… makes you memorable!!! Thanks Nicole Tudisco!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
