If you want to make a special impression in business… use their name. When we arrived for my wife's birthday dinner at a fine restaurant, we were promptly seated and handed personalized menus. Needless to say, it made the dinner that more special. So look for opportunities to recognize and personalize, and make that special impression!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
