More often than not we underestimate how what we do affects others. At no time is this more prevalent thans when we present about our business. What you think of as mundane (because you do it and see it every day) can be enlightening, amazing, or impressing to others. Just because you say “So What?”, others may say “What? So tell me more?”!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
