Remember some of your favorite toys? Mine were things where I could build something… Lincoln Logs, Hot Wheels Tracks, Electronics Kits. When you meet new people (online or face-to-face), try to build something for them… Connections, Opportunities, and Potential Power Partnerships. Your return on that investment can be much bigger than just turning them into a sale!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
