When I was young… I had no idea how much those ‘Boy Scouts' words would make a difference in my life! I was giving a presentation in Lyons IL at a bank with state-of-the-art technology. I plugged my computer into their projection system and NOTHING! I ran down to my car because I had a back-up plan (screen and projector) and the presentation went on without a hitch! Plan for failure!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
