Aurora Resident’s Book Talks ‘New’ Marketing:
Internet, Social Media, Relationships, and…Bacon

Book Signing and Release Party for “It’s Not About You, It’s About Bacon” is
July 11 at Gibby’s Wine Den in Geneva  

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Aurora, Ill. – July 1, 2013 – Bacon is everything – or is it? Aurora resident Brian Basilico knows a lot about bacon, but he knows even more about relationship marketing and social media. He shares a portion of his over 30 years of marketing insight in his newly-published book “It’s Not About You, It’s About Bacon; Relationship Marketing in a Social Media World.”

The 300-page, soft-cover book is available on for $26.99. However, local buyers can purchase a copy for a discounted rate of $20 at a book signing on Thursday, July 11.

The public is invited to attend a release party that will be held from 7:00 p.m. to 9:00 Gibby’s Wine Den, 1772 S. Randall Road, Ste. 220, Geneva. Beverages are available for purchase and yes, there will be bacon.

According to Basilico, “It’s Not About You, It’s About Bacon” is a “why-to” book covering social networking for the small- to mid-sized business. Yes, readers will receive a plethora of concrete information about marketing, social media and networking in the book.

Basilico says the real message, however, is that the personal brand of a businessperson is just as important as their product or service brand, and perhaps even more important.

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“Businesses need to grasp the idea that customers buy from those they know, like, and trust,” explained Basilico, director of direction for B2b Interactive Marketing in Aurora. “In this book you’ll learn why relationships, both new and nurtured ones, are golden for you and your business.”

Early book reviews by area business owners are positive, including this one by Al Ritter; speaker, trainer, and author of “The 100/0 Principle” and “Life is a Paradox”:

“(‘It’s Not About You, It’s About Bacon’ is) A powerful book, full of wisdom, yet presented in a joyful, upbeat manner,” writes Ritter. “This book has profound implications for how we can successfully market ourselves and our businesses within the rapid pace of change. A must read.”

Those interested in learning more about the content of the book can watch a short video, or visit the book website and blog,

About B2b Interactive Marketing Inc.:

B2b Interactive Marketing Inc. was established in 2001 and has produced hundreds of electronic marketing projects for businesses ranging from small to Fortune 500 companies. The award- winning company provides a unique blend of traditional marketing ideas while integrating the latest tools and techniques to reach customers. These include websites, pod casts, CD-ROMs, blogs, presentations, social media and more.

Brian Basilico, president of B2b, has been in the marketing business for over 30 years and teaches as an adjunct e-marketing professional at Waubonsee Community College, Elgin Community College and Aurora University. He is a national recognized speaker and has been featured as a guest expert in “Entrepreneur” and “Inc.” magazines. Visit for more information or contact:

Brian Basilico