Relationships are the currency of business! Yet some of us treat them like recyclables. We use them, throw them away and then hope we can use them again when we need them! Rather than using, how about washing them with your attention and using them again as a platform to grow and nurture your business? Even if they never buy from you again, they can be an awesome source of referrals! Invest a little into what you have already invested a lot in!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.