One of the things that most of us do is look too much at the future and neglect our past. When it comes to customers… that can be a HUGE mistake. Even if they never need to work with you again, they can be an awesome resource for referrals and recommendations! And you never know… if and when they change jobs, you can become the top of mind first choice!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.