Your brand is more important than your business card. No Wait… It is your business card and it's everything that surrounds your business. Is it Fun? Is it Different? Is it Conversational? Your brand has to stick out. What makes you different? What makes you… YOU? Don't be afraid to take chances… and make sure you share your brand with pride (and get others to do the same!).
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
