Unlike Columbus who was out to show the world was round… I want to show you your sphere of influence is flat! Not flat as in a tire, but flat as a level playing field. Just because you say or share something, and you have thousands of friends and followers, that does not mean that every one will see it and react the same way each time. You have to treat each share and interaction as if it was the first time you are communicating. Treat each as a new opportunity, not an expectation.