When you are writing a blog or a post… take the “I” test. When you write any content including blogs, go to your browser and search “I ” (space intentional) and “me “. If you are seeing “I ” or “me ” more than once for every 50 words or so, then you are talking about yourself too much! Focus more on “you”, “your”, “you're” and “they” or “them”, and you will connect with your audience much better!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.