When does 9=36 and 24=120?
When It's Toilet Paper Math!
Toilet Paper Math is the bold advertising on the outside of big packages of toilet paper. It's trying to make you think you are getting more for less. When you are actually paying more for less product in the package.
That same concept can be true in Business to Business marketing. You may think you are getting more traffic to your website, or more email opens when in fact you are paying more for less of the product you want. You believe it's working because you are being dazzled by reports that only show you the bright shiny numbers and not the full reality.
In Toilet Paper Math, we break down some myths and open your eyes to what really works in the world of B2b marketing. The bottom line – we show you how to increase sales and get more ROI from your marketing investment!