Trust is something that has to be earned. You do this by providing over the top customer service. When you exceed expectations, this leads to great recommedations. Having great recommendations on LinkedIn or other social media builds trust in those you have not worked with… YET!
Author: Brian Basilico
Brian Basilico is a nationally recognized author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
